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Baby Boomer & Gen X Market Overview
The baby boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Forty percent of households in the U.S. are headed by someone between the ages of 50 and 69, and this group holds 54 percent of all household wealth. Older households are less likely to move and purchase homes, but the sheer size and relative wealth of the baby boomer generation means they will account for $1 out every $4 spent on new home purchases or rent in the next five years.
The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).
Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.
Let Us Show You How to Reach the Baby Boomers & Gen Xers
Just a few of our opportunities
- Studio Naming Rights
- Traffic/Reports – weekly packages and naming rights packages are available.
- Customized promotional plans, spec ads, in-house creative services, ETC...
Your Marketing Specialist can outline these opportunities in detail.
Dial Position: 104.3 FM / 1180 AM / 106.5 HD3
Web Site: www.koololdiesradio.net
Format: Good Time Oldies
Coverage: Southern RI & Eastern CT
Audience: Adults 35-64